Pop-Tarts Crunchy Poppers Are First Crunchy Snack For The Brand


Kellanova is extending its iconic Pop-Tarts toaster pastries with the launch of Pop-Tarts Crunchy Poppers. The first crunchy offering from the brand, bite-size pieces have a crunchy exterior, a filling and a layer of frosting and sprinkles. They are available in two flavors — Frosted Strawberry Crunch and Frosted Brownie Crunch.

“For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand… just with a little more crunch,” says Heidi Ray, senior director of marketing, Pop-Tarts. “In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans’ sweet and crunchy cravings, anytime and anywhere.”

Pop-Tarts Crunchy Poppers have an SRP of $3.99 per 5-ct box and $6.59 per 10-count box.