Popchips Unveils Flavors, Updated Packaging


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Velocity Snack Brands is adding two flavors to its Popchips brand and revealing a complete brand overhaul that includes packaging with bright colors and bold typography.

Fiery Buffalo and Fully Loaded join other Popchips varieties that include sea salt, BBQ and aged white cheddar. Fiery Buffalo flavor gets its kick from cayenne pepper paired with garlic and buttermilk while Fully Loaded has hints of flavors that make up a baked potato including sour cream, chives and bacon, according to the company.

Each five-ounce bag features an image of the product placed against a backdrop of bold colors and geometric designs. The brand’s tagline “Never Fried. Always Real.” is also displayed on the front of each bag.

“We started with exploring what matters most to the consumer and worked backwards to strengthen our brand strategy,” says Michael Campi, vice-president of marketing for Velocity Snack Brands. “We know Popchips buyers have a loud and proud love for snacking and will not sacrifice on flavor, so we made that energy a common thread throughout the visual identity.”

Each bag carries an SRP of $3.99.