Starting in November, The Hershey Co.’s Reese’s brand Big Cup Stuffed with Reese’s Puffs cereal will be available.
The candy combines peanut butter and chocolate with Reese’s Puffs cereal. According to the company, each 1.2-ounce package contains 170 calories.
“Collaborations are quite popular but what we are about to unleash is next level. We knew the ultimate mashup was already within the Reese’s universe, so we made it happen,” says Henry Hancock, senior associate brand manager at Reese’s. “We’re taking chocolate and peanut butter fandom to a new stratosphere by adding Reese’s Puffs cereal to our Reese’s Big Cup.”