The company says the product’s “light and crispy texture, achieved through a unique baking process, combines with real cheesy goodness to deliver a snack that consumers will love.”
“We are always looking for ways to bring our loyal and enthusiastic fans innovative products that will ‘wow’ their taste buds and add more fun to snack time, and we think new Ritz Cheese Crispers will give snack lovers exactly what they’re looking for — the perfect combination of cheesy flavor and crispy texture,” says Patty Gonzalez, senior director of marketing. “Some fans will love the crispy texture, while others will love the cheesy flavor.”
The launch is being support with a multimillion-dollar national marketing campaign, which calls out the product’s crispy texture and cheesy taste, kicks off this month with a variety of touch points for consumers.
The product is available in seven-ounce boxes that carry a SRP of $3.62.