New from Insurgent Brands LLC, RXBAR A.M. is a new line of protein bars under its RXBAR brand.
According to the company, the bars have 10 grams of protein and include simple ingredients such as soft-rolled oats, nut butter, honey, egg whites, brown rice and pumpkin seeds.
“We know consumers today prioritize their wellness more than ever, and – quite simply – want to have a good time for a long time,” says Eileen Flaherty, senior brand manager, RXBAR. “RXBAR A.M. is bringing a no B.S. approach to morning bars, offering everything you would expect from RXBAR in a new, soft and crispy texture. Each bar pairs perfectly with morning coffee and is easily enjoyed while on-the-go.”
The lineup features honey cinnamon peanut butter, chocolate and blueberry flavors. The bars are sold individually with an SRP of $2.49 as well as in four- and five-ct boxes with SRPs of $8.99 and $9.99 respectively.