RxBar Line Expands To Include Granola, Craft Batch Flavors


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New from Kellogg Co.’s RxBar brand is RxBar Granola.

Available in three flavors — original, peanut butter and chocolate — the granola contains 10 grams of protein per serving. Each 11-ounce bag of granola has an SRP of $6.99.

“Fans of RxBar trust us for our no B.S. approach to snacking and new RxBar Granola delivers on just that,” says Eileen Flaherty, senior brand manager, RxBar. “Thanks to simple, protein-packed ingredients, RxBar Granola has an unbeatable crunch, flavor and texture that will fuel fans’ active lifestyles and upgrade their breakfast, lunch or snack game from here on out.”

The company is also expanding with the first reveal from the new RxBarCraft Batch line: strawberry.

According to the company Craft Batch is a yearly initiative to debut new elevated flavors created with consumer trends and RxBar consumer feedback in mind. RxBar Craft Batch will introduce one new flavor per year with strawberry being the first launch.

“The Craft Batch flavor selection process directly engages RxBar fans to better cater to their ever-evolving palates and desire for variety,” Flaherty adds. “Strawberry was selected as the first Craft Batch flavor after feedback revealed a growing craving for a real strawberry taste from the healthy lifestyle bars market.”

Made with egg whites, dates and almonds, Strawberry RxBar contains 12 grams per bar and carries an SRP of $2.79 per bar and $27.99 for a 12-ct box.