Scharffen Berger Expands Chocolate Portfolio


Scharffen Berger Chocolate Maker LLC is rolling out a host of new products across its portfolio.

“Our team has accomplished a great deal in the past six to eight months, and I am so proud to follow up our announcement in October around the new branding, packaging, staff and general direction for the business with this next bit of news about our innovation and expansion,” says JP Mackey, president and chief sales officer for Scharffen Berger. “The innovation builds upon the history and quality of Scharffen Berger that has existed since the late 90’s. These new flavors, packaging formats and product line are going to help us return this time-honored brand to its rightful leadership position among the innovators in chocolate.”

Along with expanding its core line, the company is launching Chocolate Provisions. The all-new product category features 20 nine-gram chocolate flats packed in a cracker-like sleeve box. Flavors include 41% cacao simply milk chocolate, 41% cacao milk chocolate with cacao nib crunch, 70% cacao dark chocolate with sea salt 70% cacao dark chocolate with toasted coconut and almonds and 82% cacao extra dark chocolate.

“I am immensely excited about all of our new product introductions,” Scharffen Berger’s chocolate maker Ray Majo says. “Our reputation was built making the finest dark chocolate. To these we eventually added a superb milk chocolate, and now finally all the stops are out as we add unique combinations of the highest quality ingredients to our chunks and our classic bars.”

Scharffen Berger’s core line of three-ounce bars — currently offered in 41% Cacao Extra Rich Milk Chocolate, 62% Cacao Semisweet Dark Chocolate, 70% cacao bittersweet dark chocolate and 82% cacao extra dark chocolate — is being expanded with four new flavors including: 41% cacao milk chocolate with almonds and sea salt, 41% cacao milk chocolate with toasted coconut and coffee, 70% cacao dark chocolate with cherries, almonds and sea salt and 70% Cacao dark chocolate with salted almonds and toffee.

“I love all of these new flavors, each of which delivers an amazing eating experience, but if I had to pick a favorite, it would be the 41% cacao milk chocolate with toasted coconut and coffee,” Major adds. “The incredible coffee it contains is sourced from the same valley where we source our Colombian cacao.”

Also available are baking chunks, which are specially formulated for optimum meltability. Adding to the current line, which features 62% semisweet chocolate chunks and 70% bittersweet chocolate chunks, are two new expressions: 43% cacao oat milk chocolate chunks with coconut sugar and 55% cacao dark milk chocolate with maple sugar. The full line of baking chunks packs in reclosable standup pouches.