Snickers Seasoning Blend Launches 


B&G Foods, Inc. and Mars Wrigley have revealed a Snickers Shakers Seasoning Blend. 

The blend combines chocolate, peanut and caramel flavors to recreate the taste of a Snickers bar. It can be sprinkled on foods and drinks, including ice cream, cookies, milkshakes, cookies, yogurt and more to enhance the flavor profile.

“We’re pleased to expand our wildly popular licensed seasoning blends line with the addition of Snickers, one of the most iconic chocolate bars of all time,” says Jordan Greenberg, president of spices and seasonings and executive vice-president of B&G Foods. “With the introduction of SnickersShakers Seasoning Blend, everyone can now shake the taste they love onto their favorite snacks and treats.”

The SRP for a 6.5-ounce bottle of the seasoning is $4.98, while a 9.5-ounce bottle carries an SRP of $5.48.

“At Mars we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods,” says Michelle Deignan, senior brand director, Mars Wrigley. “We’re pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new, and shake-able, way.”