Mondelez International, Inc.’s Sour Patch Kids brand is launching new Sour Hearts candy.
“Valentine’s Day can be a sour subject for some, which is why we wanted to offer a Sour Patch Kids treat for all our fans to enjoy,” Lauryn McDonough, senior marketing director, candy, seasonals and chocolate at Mondelēz International says. “Sour Patch Kids Sour Hearts candy plays on the mischievous side of Valentines, while still delivering the sour-then-sweet treat our fans have come to know and love, regardless of relationship status.”
The black raspberry-flavored candy packs in a a 3.4-ounce black heart shaped box with an SRP of $3 and a 3.08-ounce theater box with an SRP of $1.25.
