Loacker Unveils Peanut Butter Wafers


Loacker USA’s latest addition to its wafer line is a peanut butter variety. 

Federica Arcuri, sales, convenience and trade marketing, says the company has received many requests from its U.S. customers for a peanut butter variety of its products. 

“Everyone loves peanut butter,” she says of the positive response the company saw at the recent Sweets & Snacks Expo, adding the product isn’t super sweet with only six grams of sugar per serving. “It’s indulgent but still in the better-for-you category.”

“We are thrilled to debut our extensive Peanut Butter rollout,” adds Jenny Fernandez CMO/VP of marketing. “Loacker continues to provide consumers with the flavors they crave, while maintaining its commitment to using only the best possible ingredients.”

Classic Wafers Peanut Butter is a combination of three crispy wafers, with a dash of cocoa and two layers of peanut butter cream filling. Available in 1.59-ounce bars, they have an SRP of $1.29 and ship 12 12-ct displays per case. The Classic Wafers Peanut Butter are also available in 6.17-ounce bars, with an SRP of $2.79.

Quadratini Peanut Butter is a bite-size snack that features five wafers with a pinch of cocoa and four layers of peanut butter cream filling. Available in bags holding 8.8 ounces and having an SRP range of $4.49 to $5.49; and bags containing 4.4 ounces, with an SRP range of $2.99 to $3.29. Boxes of Tortina Peanut Butter feature six individually wrapped cream filled wafers covered in milk chocolate, weighing 4.4 ounces and shipping 12 per case. They have an SRP range of $4.99 to $5.99.

Gardena Peanut Butter are wafers filled with peanut butter filling and covered in milk chocolate. Packing 7.05 ounces per box, they have an SRP range of $2.79 to $3.29.