New Push Pop brand Gummy Pop-its from Bazooka Candy Brands, Inc. are in special packaging where the product is accessed by opening the container lid, pulling up and pushing back down to reveal individual cone-shaped gummies. Each two-ounce container holds an assortment of strawberry-, blue raspberry-, Berry Blast- and watermelon-flavor candies.
“This is a true example of our company’s mission to keep bringing the candy experience to new levels,” Rebecca Silberfarb, vice-president of brand marketing for the Americas, tells Candy & Snack TODAY.
Silberfarb adds that Bazooka is a company founded with the idea of edible entertainment. “Since the beginning of the company’s history and its original products, we’ve always looked for the extra,” she says. “Older generations appreciate the nostalgia factor and younger kids love how visual and hands-on the products are.”
Gummy Pop-its join a series of products that Bazooka has recently launched including Juicy Drop Gummy Dip ‘N Stix, Push Pop Gummy Rolls and Juicy Drop Remix.
Combining sour with sweet, Juicy Drop Gummy Dip ‘N Stix are containers of chewy candy sticks with sour gel for dipping. The 3.4-ounce containers are available in Watermelon Blast, Blue Rebel, Wild Cherry Berry and Knock-Out Punch flavors and have an SRP of $2.99.
Push Pop Gummy Rolls are rolled candy strips accessed by pulling up on the top of the container, rolling back until enough candy is dispensed and pressing down to tear it off. Flavors include strawberry, watermelon, blue raspberry and Berry Blast. The 1.4-ounce dispensers have an SRP of $2.99.
Juicy Drop Remix feature round sliding containers of sweet and sour chewy candy. Consumers can choose between one type of candy or combine the two for different flavor combinations. The 1.3-ounce containers have an SRP of $3.99 and come in Knock Out Punch, Blue Rebel and Wild Cherry Berry flavors.