Sweet & Spicy Honey Potato Chips New From Frito-Lay North America


Frito-Lay North America is celebrating what happens when sweet and spicy flavors come together with the debut of Lay’s brand Sweet & Spicy Honey flavored chips.

Lay’s is teaming with a couple known for their sweet and spicy dynamic — reality TV stars Cameron Hamilton and Lauren Speed-Hamilton. After five years of marriage, the couple is sharing their “Marry Me” meal — the dish that sealed the deal for their relationship. But they’re adding a Swicy twist to the viral “Marry Me” meal trend by featuring Lay’s Sweet & Spicy Honey flavored chips as the main ingredient.

“As a leader in flavor innovation, Lay’s is always on the lookout for the latest trends to inspire our next potato chip flavors,” says Tina Mahal, senior vice-president of marketing, PepsiCo Foods North America. “From condiments to cocktails to restaurant menus, the Swicy food trend is everywhere now, so we’re excited to bring this unique combination of flavors to life in potato chip form for fans of sweet heat.”

Now through March 6, Lay’s and the Hamiltons are inviting consumers to share their #SwicyMarryMeMeal for a chance to win $1,000 for the ultimate date night.

“One of our favorite things to do is get creative in the kitchen, and we’re so excited to celebrate the month of love with Lay’s while showcasing our sweet and spicy personalities,” says Hamilton. “Trust me, amazing things can happen when a little bit of heat meets a hint of sweet, much like our relationship!”

“Our Swicy recipe perfectly embodies my spicy personality and Cameron’s sweet side, making it an amazing meal for our special date nights,” says Speed-Hamilton. “I love that Lay’s is bringing couples together to spice things up and inspiring them to get Swicy in the kitchen.” 

The product is available in 7.75-ounce bags that carry an SRP of $4.79 and 2.625-ounce bags that have an SRP of $2.49.