Takis Cobra Gets Spice From Worcestershire


Barcel USA is extending its Takis rolled tortilla chip brand with the addition of Takis Cobra. According to the company, the product is a spicy Worcestershire sauce-flavored chip that features a powerful strike of flavor. Takis Cobra is available in 9.9-ounce sharing size bags and 3.25-ounce individual size bags.

“We’re always looking for ways to celebrate the innovative, trailblazing energy of our fans, and we’re taking it up a notch with the debut of a unique, fierce flavor from Takis Cobra,” says Sandra Kirkpatrick, senior marketing director. “Our fans crave the latest and greatest flavors, so we’re excited to introduce something unlike anything else in today’s snack market.”

To complement this launch, the brand is focusing on Kroger’s home base in Cincinnati with a one-of-a-kind Takis Cobra light projection featured in downtown hot spots from June 6 to June 8, including locations near Great American Ball Park, Duke Energy Convention Center and more.

As part of its continued partnership with TerraCycle, all Takis Cobra packaging can be recycled via TerraCycle.