Ferrero U.S.A., Inc. is expanding its Tic Tac Adventure Line with the introduction of Tropical Adventure. The candy is available in one-ounce packs with an SRP of $1.99 and 3.4-ounce bottles with an SRP of $3.99. The assortment features pineapple, passionfruit, banana and mango flavors.
“Fans love our current fruity offerings, so we’re excited to give them more of what they enjoy while introducing new flavors with our Tropical Adventure innovation,” says Dan Cutchin, vice-president of marketing, Tic Tac North America. “Tropical Adventure is meant to act as a ‘vacation in a box’ and we hope this mashup of vibrant flavors gives consumers a taste of paradise anytime throughout their day.”
Tropical Adventure will also be featured in 15- and six-second videos on digital and social media as part of the company’s recently launched “Take A Ride on a Tic Tac” campaign. The campaign combines work from artists, illustrators and musicians to showcase the places each flavor of the candy can transport consumers.
