Two Products Added To Nutella Portfolio


To celebrate World Nutella Day, Ferrero U.S.A., Inc. is debuting two new products: Nutella B-Ready and Nutella Biscuits.

Nutella B-Ready is a light, crispy wafer shell filled with creamy Nutella and sprinkled with puffed wheat crisps. The individually wrapped treat will be available in a two-ct pack with an SRP of $1.89, a six-ct pack with an SRP of $3.99 and a 36-ct pack at major club stores with an SRP of $13.99.

Nutella Biscuits are a golden baked crunchy biscuit, specially crafted to hold a creamy heart filled with Nutella. The cookies will be available in a 20-count resealable bag (SRP: $4.79).

“We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the U.S., two products that have already received love and accolades across the globe,” says Noah Szporn, senior vice-president of spreads at Ferrero North America. “In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our U.S. portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread.”