Utz Brands, Inc. has teamed with Mike’s Hot Honey brand of hot honey to create Utz Mike’s Hot Honey potato chips.
Available for a limited time, the chips are crafted by covering classic Utz Original potato chips with Mike’s Hot Honey flavor for a sweet, salty crunch that finishes with a kick of heat.
The chips come in a range of sizes, including on-the-go 2.625-ounce bags, as well as 7.75-, and 13-ounce bags.
“Our new Utz Mike’s Hot Honey potato chip perfectly combines our classic, Utz original potato chip with the fierce flavor of Mike’s Hot Honey,” says Utz Brands CEO Howard Friedman. “As a leader in the salty snack category, we are always looking for cravable new tastes, and the uniquely sweet and heat combination of our newest potato chip is irresistible for those who want bold new flavors when they reach for a snack.”
“We couldn’t think of a better brand to help us create our first potato chip,” adds Mike’s Hot Honey Founder Mike Kurtz. “Not only is the chip the perfect pairing of Utz’s classic, salty crunch and our distinctive sweet with a kick of heat, but it’s the perfect pairing of two brands with rich histories in New York City, now made available nationwide thanks to popular demand. We’re excited about this partnership.”