Voortman Brand Expands Zero Sugar Line With Mini Wafers


Hostess Brands, Inc. is introducing Voortman brand zero sugar mini wafers.

Available in two flavors, vanilla and chocolate, the wafers are baked with real vanilla or cocoa and contain no artificial flavors or colors and zero high-fructose corn syrup, according to the company.

“Our goal with the expansion of our zero sugar portfolio is to provide consumers with great-tasting, fun-sized snacks that make balancing health and indulgence easy and delicious,” says Adam Lisook, general manager of Voortman Cookies. “We’re excited to offer sugar-conscious consumers more of what they want: easy, portable snacks that deliver all of the flavor without all of the sugar.”

The snack is available in 6.5-ounce reclosable pouches with an SRP of $3.49.