Voortman Perfectly Sweet Cookies Have 25% Less Sugar


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The J. M. Smucker Co. is launching a line of reduced-sugar under the Voortman Perfectly Sweet brand with 25 percent less sugar than leading cookies. 

There are seven varieties, including a soft-baked formula in chocolate chip, oatmeal dark chocolate chunk and oatmeal raisin. Other flavors are shortbread, coconut, almond crunch and windmills. They are all baked with real ingredients, including dark chocolate, raisins, almonds and shredded coconut.

“We set out to create reduced-sugar cookie recipes that don’t compromise on taste, which led us to the perfectly sweet spot: 25 percent less sugar than the leading cookie,” says Chris Balach, vice-president, marketing, Sweet Baked Snacks at The J.M. Smucker Co. “Voortman Perfectly Sweet cookies truly deliver on the mouthwateringly great taste consumers demand from their cookies. Life is too short for cookies that don’t taste like cookies, so we are excited to bring sugar-conscious snackers just the right amount of indulgence for their balanced lifestyles.” 

The cookies are made without high-fructose corn syrup or artificial colors and flavors and are available in reclosable packs.