PIM Brands, Inc. is expanding its Welch’s Fruit Snacks holiday lineup with a new limited-edition Cane Filled Tubes, joining the brand’s returning Mixed Fruit Holiday Edition.
Welch’s Fruit Snacks Mixed Fruit Cane Filled Tubes feature the brand’s fruit snacks packaged in cane-shaped tubes illustrated with a holiday elf and a No Artificial Dyes message. The tubes have an SRP of $2.
Also returning for the season are Welch’s Fruit Snacks Mixed Fruit, Holiday Edition. The 26-count assortments feature fruit snacks in three seasonal character shapes — Elf, Reindeer, and Santa — and boxes include cutout ornaments on the back. The fruit snacks are made without artificial dyes and have an SRP starting at $6.
Both seasonal offerings are scheduled to hit retail in November.
The launch comes as a survey commissioned by Welch’s Fruit Snacks and conducted by Talker Research finds consumers are drawn to seasonal snacks and packaging. More than half of respondents, 52 percent, say they would consider purchasing holiday-themed fruit snacks, while 63 percent report having purchased a food product solely because they liked its holiday packaging.
The research also finds 82 percent of Americans have purchased extra snacks during the winter holidays to ensure they don’t run out of their favorites. Consumers purchase a snack nearly three times per season, on average, simply because it is available for a limited time.
