Wonderful Pistachios Adds Sea Salt & Pepper Flavor To No Shells Lineup


Wonderful Pistachios No Shells line is expanding with the addition of a Sea Salt & Pepper variety.

The new flavor joins the current cast of flavors including Sea Salt & Vinegar, Smoky Barbecue, Chili Roasted and Honey Roasted. According to the company, its No Shells accounted for 85 percent of total flavored snack nuts growth in 2021, according to Information Resources, Inc. data.

They are available in 5.5-, 11-, 22- and 2.25-ounce bags.

“We are proud to offer consumers tasty, healthy, high-quality snacking options. Shedding the shells with Wonderful Pistachios Sea Salt & Pepper No Shells gives fans another convenient way to enjoy their favorite snack on the go,” says Diana Salsa, associate vice-president of marketing for Wonderful Pistachios.

To help support the launch the company is kicking off a dedicated No Shells flavor campaign this summer that will include social media and digital platforms, and feature public relations activations, in-store displays and retail-specific programs.