For the first time in more than 10 years, Wonderful Pistachios is adding an in-shell flavor to its line — Seasoned Salt. Rolling out across the U.S., the flavor features a blend of savory seasonings accented with garlic, onion and paprika. The product is available in 14- and 40-ounce bags.
“Consumer demand dictates the need for flavorful varieties when purchasing snacks. With Seasoned Salt, we are excited to spice up the snack aisle and give consumers something new to enjoy during game days,” shares Diana Salsa, associate vice-president of marketing. “With years of No Shells flavor innovation since our last In-Shell launch, now’s the time to Get Crackin’ with a flavor combo we know you’ll love!”
The launch will be supported through social media, in-store displays, and retail-specific programs to drive trial at the store-level.
