Park Ridge, NJ — The Promotion In Motion Cos., Inc. is rebranding to PIM Brands Inc., coinciding with its move to a new state-of-the art headquarters complex in Park Ridge, NJ.
PIM Brands Inc. is part of The Promotion In Motion family of companies, which includes PIM Brands LLC, its manufacturing arm, as well as Pharma In Motion and the newly created PIM Consumer Health, focusing on VMS nutraceuticals and OTC pharma products, as well as PIM Brands Canada, PIM Brands Global, PIM Brands Hindustani, PIM Brands Iberica, PIM Brands Mexico and PIM Brands UK.
“As markets change, we will also continue to evolve, and our expanding lines of business and our product portfolios will follow in kind to meet ever developing consumer needs and customer requirements,” says Michael Rosenberg, president and CEO. “Those goals also extend to ensuring we attract top talent both domestically and around the globe. Adopting our new name and visual identity are designed to help us ensure we succeed.”
He adds that the new name helps clarify what the company does: “make, market and sell the highest-quality, greatest tasting, and most preferred consumer-loved brands.”
“The addition of a heart next to the new PIM name amplifies our long-established slogan and corporate mission ‘We Make The Brands You Love.’ This speaks to our passion for the ‘better-for-you’ products we offer, the love we have for our associates, consumers, customers and the many trade partners who help us bring joy to millions of consumers across the globe every day. It also speaks to our love for the communities in which we operate, corporate responsibilities to help those in need, and a mission to operate with a love for the environment,” says Rosenberg.
The new headquarters, the former home of Hertz Corp., underwent a nearly $25 million renovation and expansion. The complex includes extensive R&D, tasting and sensory labs, a pilot manufacturing lab, graphics studios, retail plan-o-gram layout rooms and office and conferencing spaces for the company’s 150 associates.
“We’re excited to provide our associates and visitors with a truly world-class facility that includes both the technology and creature comforts to support a collaborative, engaging and high-performance environment,” says Rosenberg.
PIM Brands has also added a 309,000-square-foot distribution center in Somerset, NJ. The company says the distribution center will enable supply and logistics to provide world-class customer service, housing nearly 46,000 pallets, which equates to almost 2,000 full truckloads of finished goods. These expansions increased PIM’s Somerset, NJ footprint to nearly one million square feet.