March / April 2024

In This Issue: 2024 Confectionery Leadership Awards recipients Katie Alexander, Dollar Tree, Inc., and Susan Grassey, Harris Teeter Supermarkets, LLC, share insights on how they are driving consumer engagement and staying on top of trends in a special section devoted to the awards. We take a look at the evolution of the marshmallow sector as more consumers turn to it as a confection. McLane Co.’s Michelle Patterson talks about the personal and professional relationships involved in mentoring and we explore the international trademark hurdles required to protect brands and build consumer loyalty. 

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