In This Issue: We look at the opportunities and challenges facing organic chocolate, along with how the candy and snack categories are being impacted by new ways consumers shopping. In addition, we get glimpse at what manufacturers have in store for the Summer 2024 selling season. Sol Marketing’s Deb Gabor reveals the steps to creating irrational loyalty through brand archetypes and Leigh O’Donnell, from Kantar, discusses the keys to gaining unplanned purchases. Cremer’s Rene Stuijt makes a case for optical counting as a means to save money and build consumer satisfaction.
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