Puratos Launches So’Choc Under Belcolade Brand


Erembodegem, Belgium — New from The Puratos Group is So’Choc Cacao-Trace from its Belcolade brand. The launch “writes a whole new chapter in the world of chocolate,” according to the company.

The new chocolate combines the companies fermenting knowledge to pair cocoa, sourced through its sustainable Cacao-Trace program, with fermented buckwheat.

“With So’Choc, we have used our vision and expertise to proactively adapt the fermentation process. This makes a positive impact on flavor development, enabling us to create a flavor journey that’s never been seen — or tasted — before,” Youri Dumont, SBU chocolate director at Puratos, says.

So’Choc is a 66% non-sweet dark chocolate, offering subtle head notes of cereals to start, followed by fruity heart notes with a spark of acidity in the mid-tasting experience, landing with round cocoa base notes. Inspiration for the chocolate came from an experiential journey mapped out by Belcolade’s resident curator, Meilleur Ouvrier de France and leading chocolate expert Stéphane Leroux.

The development of So’Choc is part of a wider refresh of the entire Belcolade brand. The move is designed to better reflect a taste-focused, sustainable and innovative vision, while ensuring customers have the creative and technical support needed to future-proof their business, according to the company.