Puratos Launches Plant-Based Belgian Milk Chocolate


Erembodegem, Belgium — Puratos Group has developed Belcolade Selection M. Plant-Based Cacao-Trace milk chocolate. According to the company the patent-pending product is both dairy- and nut-free and classified as a Belgian chocolate, manufactured at the Belcolade factory in Erembodegem.

“Until now, there was a very clear gap in the plant-based chocolate market,” states Youri Dumont, SBU chocolate director at Puratos. “We know the chocolate sector is still driven by many millions of milk chocolate lovers, whose expectations weren’t being adequately met when they looked for plant-based alternatives. So this new product is really about indulging these milk chocolate fans with a really attractive plant-based option. We’re very excited to have finally solved the puzzle of delicious, allergen-free, plant-based chocolate.”

The company notes the product was developed by professional chocolatiers and customers, alongside Belcolade experts. The product is suitable for the production of tablets, hollow figures and pralines, Puratos reports. It also has artisan and industrial uses, including mousses, ganaches, coatings and dipping.

Consumers’ concern about their own personal physical wellness, as well as that of the planet, is fueling plant-based eating habits, the company notes. Puratos research has found the number of consumers buying plant-based foods has almost doubled from 35 to 60 percent since 2018, making it the biggest trend in the food industry.

The company is hosting a webinar on January 12 with Belcolade chocolate expert Michel Eyckerman on Belcolade Selection M. Plant-Based Cacao-Trace.