Reese’s Big Cups Get Pretzel Inclusions

Hershey, PA — The Hershey Co. is extending its iconic peanut butter and chocolate cups with Reese’s Big Cups with Pretzels.

Furthering playing on the salty and sweet trend, the candymaker is also releasing Reese’s Big Cups with chips for a limited time starting in March 2021.

“Let’s face it, we’re all feeling a little bit salty this year,” says Ian Norton, Reese’s senior director, Reese’s brand. “In true Reese’s fashion, we channeled our feelings into sweet and salty deliciousness with new Reese’s Big Cups with Pretzels.”

The Reese’s with pretzel inclusions is available in 1.3-ounce single-cup packs, which have a SRP of $1.49, and 2.6-ounce two-cup packs that retail for $2.09. Reese’s Big Cups with Pretzels miniatures will launch in January 2021 and have a RP of $3.79.

All sizes of the new Reese’s item will become part of the brand’s permanent everyday portfolio, Hershey reports.