Reese’s Medals Celebrate 2024 Olympic, Paralympic Games


Hershey, PA — The Hershey Co. is introducing Reese’s Medals, the company’s first-ever seasonal shape for summer, to commemorates its ongoing partnership with Team USA. The limited time offering marks the Olympic and Paralympic Games in Paris this year.

To mark the launch, the brand is unveiling a Legend vs. Newcomer campaign, partnering with U.S. Olympic and Paralympic gold medalists and hopefuls to give consumers a friendly competition.

The roster of Legend and Newcomer athletes include:

  • Legends:
    • U.S. Olympic gold medalist Alex Morgan (Soccer) – @alexmorgan13
    • U.S. Paralympic gold medalist Jessica Long (Para Swimming) – @jessicatatianalong
  • Newcomers:
    • U.S. Olympic hopeful Sophia Smith (Soccer) – @sophsssmith
    • U.S. Paralympic hopeful Haven Shepherd (Para Swimming) – @havenfaithshepherd

“We know that Reese’s Peanut Butter Cups are legendary among fans — and just like with legendary athletes — there is always room for some friendly competition to bring out the best versions of ourselves,” says Shannon Wilkinson, Reese’s senior brand manager. “Now, with the addition of our newcomer, Reese’s Medals, and through our collaboration with Team USA and an incredible roster of athletes, we are bringing that spirit of friendly competition to the lead up to the Olympic and Paralympic Games Paris 2024.”

“It has been a treat watching this creative campaign come to life,” says Dave Mingey, SVP of partnerships at United States Olympic & Paralympic Properties. “Reese’s Medals has created a visual storytelling opportunity that will become a cultural moment of the Olympic and Paralympic Games in Paris.”

As part of the Legend vs. Newcomer campaign, consumers can follow @Reeses and the athletes’ Instagrams to test out how much they really know about each star by guessing which athlete is behind some unexpected facts and stories. The Legend vs. Newcomer campaign will also be featured in video advertising, on social and through in-store display leading up to the Paris Games.

Reese’s Medals are available now for a limited time in snack, standard and king size packages, nationwide. Reese’s Medals join Hershey’s Kisses with patriotic foils and Ice Breakers Limited Edition Golden Pineapple gum and mints as part of its roster of products celebrating Team USA.