Reese’s University Gets Invite To Rose Parade

Pasadena, CA and Round Ridge, PA — Reese’s University has been invited to participate in the 133rd Rose Parade by The Pasadena Tournament of Roses. The Hershey Co. reports The Fighting Cuppies will take part in the Rose Parade festivities alongside The Ohio State University and the University of Utah football teams.

Reese’s University, described by Hershey as the world’s first and most pre-eminent institution of higher chocolate and peanut butter education and the only tuition-free university in the world, recently announced open enrollment for the first time in its 100-year history. A Reese’s University’s admissions video is available online.

“With this unprecedented decision, we’re thrilled to offer an invitation to Reese’s University to take part in Rose Parade events,” says David Eads, executive director/CEO of the Pasadena Tournament of Roses. “The Fighting Cuppies will be taking to the streets of Pasadena, beaming with collegiate and peanut butter pride for all Reese’s and Rose Parade fans near and far.”

Hershey notes the team and its mascot, Cuppy, will have a float titled Chocolate, Peanut Butter, Success, in the Rose Parade complete with a 23-foot-tall Cuppy replica and covered with more than 25,000 flowers.

“Reese’s U has the winningest confection-based football program and a track record that speaks for itself,” says Coach R, head coach, Reese’s University. “Our Cuppies play for the roaring crowds, the glory of the win and the love of the game, er, I mean cup. Our Fighting Cuppies cannot wait to bring next-level performance and unprecedented awesomeness as we make our debut in Pasadena.”

The company will have a one-of-a-kind commemorative Reese’s University x Rose Parade Peanut Butter Rose on display in the Tournament House lobby during the week leading up to the parade and game. The Reese’s University Rose is a special edition Reese’s Peanut Butter Cup that has been customized to recognize RU’s first-ever appearance in the Rose Parade.