Research Finds Consumers Will Celebrate Holidays With Candy, Chocolate


Washington — People are seeking consistency and normalcy while celebrating the winter holidays even as they adopt COVID-19 safety precautions, according to research from NCA.

As a result, the Association says 85 percent of Americans say they are confident they will find creative and safe ways to celebrate the 2020 winter holidays and expect chocolate and candy to add some enjoyment to the holiday. In addition, 80 percent of Americans say they will purchase as much or more chocolate and candy than normal during the 2020 winter holiday season and 91 percent of Americans say they celebrate the winter holidays with chocolate and candy.

Source: NCA

“In a year when so much has changed, people are finding comfort in creative holiday traditions that involve chocolate or candy,” says NCA President & CEO John Downs. “Chocolate and candy spark all sorts of nostalgia and comforting memories, which can continue no matter how or with whom people are celebrating.”

NCA is delivering resources to help people manage their sugar intake around the holidays with a digital hub at According to NCA, portal offers fun facts about popular traditions, tips on how to treat responsibly or just want to know the “right” way to eat a candy cane.

For resources to help celebrate the winter holidays with safety and balance in mind, the Association also offers resources at Winter Holidays Central.