East Hanover, NJ — Mondelez International Inc. is releasing Ritz Sunkissed — an LTO that the company describes as golden-baked with the brand’s buttery-flavored, salty taste.
To celebrate the release, the company is launching a Golden Summer Giveaway where fans have a chance to win prizes to help make summer unforgettable. One winner will receive $50,000 to help plan the summer of their dreams. Other summer-theme prizes include coolers, beach towels, and fanny packs.
“The Ritz brand has a bold innovation strategy focused on reaching today’s consumer,” says Steven Saenen, Ritz vice-president of marketing. “We’re paying tribute to our delicious 90-year-old cracker and dialing up what consumers love in this iconic snack. We’ve modernized Ritz crackers to be baked to a crisp for the summer snacking season.”
