Aventura, FL — Ross Born, who served as chief executive officer of Just Born, Inc. before his recent retirement, was recognized with NCA’s Lifetime Achievement Award at during a ceremony last evening at the association’s 2023 State of the Industry Conference. The award recognizes Born’s vision, hard work and dedication, which have significantly contributed to the confectionery industry.
“Over his 40-year confectionery career, Ross made incredible contributions to NCA and the entire confectionery industry, but it is his infectious positivity that stands out to me,” John Downs, NCA president and CEO, said. “His passion for elevating the consumer experience, his spirit of cooperation and collaboration within the industry and his faithful support of NCA over the years have made Ross a role model I admire and respect tremendously.”
Born has been an active participant in NCA activities throughout his time in the industry, serving as the elected board chair from 2006 to 2008, and volunteering his time on the CandyPAC Committee and various government affairs committees, international steering committees and multiple strategic planning task forces. An ardent supporter of NCA’s pursuits, Born ensured that his company was one of the first to sign up for the All Candy Expo in its debut year in 1997. The company has since been an integral part of what is now the Sweets & Snacks Expo.
For more than four decades, Born, a third-generation candymaker, served alongside his cousin David Shaffer in their family business, becoming co-presidents of Just Born in 1992. During his tenure, the company experienced significant growth with its iconic brands — Peeps, Mike And Ike, Hot Tamales and Goldenberg’s Peanut Chews.
Just Born is celebrating its 100th anniversary in 2023 and continues to be focused on its purpose of bringing sweetness to people’s lives.