Second Nature Brands Appoints Capuano Chief Supply Chain Officer


Detroit — Second Nature Brands has named Jacobo Capuano chief supply chain officer, reporting to CEO Victor Mehren. Second Nature Brands’ portfolio of brands includes Kar’s Nuts, Second Nature Snacks, Sanders and Brownie Brittle.

Jacobo Capuano

Capuano has 30 years of manufacturing and supply chain experience across several industries, including CPG. Most recently, he served as the COO at TruRoots Co., a private equity backed food and beverage company where he led the end-to-end Supply Chain. Prior to this he held U.S. and international roles with companies including Procter & Gamble, Givaudan Flavours, Clorox, and The Live Kindly Co. 

Commenting on the appointment, Mehren says: “Jacobo is a highly regarded values-led leader with a great track record and experience, and we are delighted to welcome him to the team. His appointment significantly strengthens the Second Nature Brands leadership team in support of the ambitious plans we have to grow the business through more acquisitions, as well as strong organic growth and superior operational performance.”

Capuano adds: “I’m very excited about joining Second Nature Brands and working with the team on delivering their ambitious plans and objectives for the future. The company already has a great portfolio of brands and products and I look forward to helping the company capitalize on the many opportunities in our core market and in doing so create a U.S. leader in better snacks and treats.”