Second Nature Pledges To Plant One Million Trees

Madison Heights, MI — Second Nature Brands, which owns the Kar’s Nuts, Second Nature Snacks and Sanders Chocolates brand, is pledging to plant one million trees by 2026. The company says it will focus its tree-planting efforts on global agroforestry initiatives and local planting and tree restoration throughout the greater Detroit area.

To help meet its goal, the company has entered into partnerships with One Tree Planted, an environmental nonprofit, ReLeaf Michigan, a statewide nonprofit volunteer tree planting and education organization, and Vanguard Community Development, a broad-based community development entity that advocates and works for Detroit’s Historic North End neighborhood.

“Our vision for the future is to make things better by nourishing people and nature and planting one million trees with partners like One Tree Planted and ReLeaf Michigan helps us toward delivering on that vision,” says Victor Mehren, CEO of Second Nature Brands. “With more than 90 percent of the ingredients in our products coming from trees, it’s vital to our business that farms and forests thrive. Whether it’s cacao trees in Africa or shade trees here in Detroit, planting trees helps slow climate change, rejuvenate crops and promote healthier living locally and abroad.”

As part of the program, the company will donate a portion of its revenue across all of the products in its Second Nature Snacks portfolio, including its new Second Nature Snacks’ SmartMix line, to help support tree planting programs in Cote d’Ivoire, where the company sources its cacao.

“We’re honored to work with Second Nature Brands on reaching their goal of planting one million trees,” Matt Hill, chief environmental evangelist for One Tree Planted. “One Tree Planted initiatives bring great benefits to local communities, contribute to cleaner air and water, enhance biodiversity, and create a positive impact on people and the planet.”