See’s Asks Consumers To Submit ‘Sweet Ideas’ To Kick Off Centennial


San Francisco — See’s Candy Shops, Inc. is kicking off its centennial anniversary by asking its customers to submit their ideas for the company’s next candy with the launch of the “What’s Your Sweet Idea?” campaign.

Consumers are being encouraged to submit their “ultimate candy creation” on the website through January 20. The company says its R&D team will sort through submissions and pick the top candies for final voting, which will be held February 15 through March 1.

“We couldn’t think of a better way to kick off our centennial year then by involving See’s great customers,” says Pat Egan, See’s president & CEO. “They are the reason we are in business 100 years later, and we are excited to hear their ideas. We will create the chosen candy by fans as our November piece, which is also the same month that we opened for business in 1921.”

In addition, the heritage candy brand will debut a Sweet-of-the-Month for the duration of 2021. To kick off the year-long celebration, Butterscotch Squares will be available in a dark chocolate variety. The product is made with brown sugar, vanilla and heavy cream coated in dark chocolate. This Limited Time Sweet is available in six-piece boxes with a SRP of $8.25.

“See’s has a sweet history, and we look forward to bringing some new pieces and memories to our customers. For our 100th anniversary, we’ve combined our backstory with fresh, innovative thinking to inspire new, and delicious, ways to celebrate. We all need some joy these days, and we promise there is a lot more to come in 2021,” adds Egan.

In addition to the Dark Butterscotch Square Limited Time Sweet, See’s is also launching a Centennial Assortment that includes a curated collection of timeless favorites and new discoveries that includes candies from Mary See’s original recipes.