San Francisco — A year after See’s Candy Shops, Inc. shut down production because of the pandemic the company is back in operation and debuting an Easter line for 2021. The company has a new Centennial Easter Tin, the second vintage limited-edition collectible in a series, and a March Centennial Sweet-of-the-Month — a Dark Peanut Butter Egg.
“See’s secret to success is that we only use the finest and freshest ingredients. Last year, we had thousands of pounds of Easter treats on our hands, and with no added preservatives, we made the decision to donate the candies to groups providing COVID-19 support. Jump to 2021, and we couldn’t be more excited to continue our promise of Quality Without Compromise with the introduction of these two new, seasonally-inspired treats,” says Pat Egan, president & CEO.
The Centennial Easter Tin includes an assortment of candies and honors the artwork of Dorothy Gray Forbes, who designed See’s shop posters, newspaper advertisements and candy boxes for 50 years. Her art has been used worldwide, and she is arguably one of the most prolific graphic designers in history, according to the company. Full of vibrant imagery and colorful hand-drawn illustrations, her classic posters are still used in See’s shops today.
The tins are available in See’s shops and online, with an SRP of $16.
The March Centennial Sweet-of-the-Month is a sweet and salty combination of creamy peanut butter covered in dark chocolate. It has an SRP of $7.
“When our customers think of Easter, they think of See’s. With every bite of a sweet treat, there’s a taste of nostalgia, too. Our goal is to help carry on these traditions in new and innovative ways for many years to come,” says Egan.