See’s Lollypalooza Returns, New Lollypop Flavor To Debut On National Lollypop Day


San Francisco — See’s Candies has brought back its limited-time summer lollypop campaign — Lollypalooza. The campaign features an exclusive Lollypalooza box — an assortment of 13 year-round and seasonal lollypop flavors that are available for the month of July only. The company will also reveal a new lollypop flavor on Saturday, July 20 to celebrate National Lollypop Day.

Throughout July, the retailer says it is offering 20 percent off all packaged lollypops and Little Pops, including 2024 Lollypalooza boxes. The lineup of flavors includes chocolate, vanilla, butterscotch, café latté, cinnamon, caramel apple, pumpkin spice, chocolate caramel, chocolate coconut, orange cream, strawberry cream, mint cream, and root beer. For a limited time, customers will also be able to build their own boxes both in shops and online.

See’s will reveal its new lollypop flavor on Saturday, July 20 based on entries received during its 2023 “What’s Your Sweet Idea?” campaign.

“Listening to customers is at the core of our brand, and that’s exactly what we’ve been able to do with ‘What’s Your Sweet Idea?’,” says Pat Egan, president & CEO. “We love hearing from our customers, and with the tremendous number of responses we received, our team was able to create a refreshing and delicious new Lollypop flavor that is perfect for summer. We’re doing what we do best this season, bringing joy!”

See’s customers will also have a chance to enter a raffle to win a box of 30 all-year flavor pops each month for a year through its website.