Silberfarb, Mangold Promoted To VP Roles At Bazooka Candy Brands


 New York — Bazooka Candy Brands, a division of The Bazooka Cos. Inc. is promoting Rebecca Silberfarb to the role of vice-president of brand marketing Americas and Elizabeth Mangold becomes vice-president of ecommerce and innovation. 

Rebecca Silberfarb

“I could not be more excited to announce the promotion to the vice president level of two individuals who have been integral to the continued success of Bazooka Candy Brands over the past years,” notes Tony Jacobs, president of Bazooka Candy Brands. “Becky and Lizzy are true super stars who have had a hand in almost every major BCB success in the U.S. As part of the leadership team, they will be key to shaping and executing our continued long-term success as we focus on the critical areas of brand equity development, consumer communication, innovation and e-commerce growth.” 

Silberfarb joined the company in 2016 as a senior brand manager and most recently held the position of senior director of marketing. During that time, she has led marketing across all brands in the Bazooka Candy portfolio. Core to her role has been leading brand strategy, positioning and integrated marketing communication plans, the company reports.

In her new role, she will oversee the continued growth of the organization’s marketing efforts as it expands with new audiences, new products and new markets. She will also oversee marketing efforts for Latin America. 

Silberfarb is actively involved with the NCA and was a member of the 2021 Young Professionals Network Future Leadership Program. 

Elizabeth Mangold

“Bazooka Candy Brands has some of the most iconic brands which continue to innovate and grow today. I am excited to join the Leadership Team to help shape the strategic vision and execute upon our mission to deliver unmatched edible entertainment,” says Silberfarb. “Our consumers are at the heart of what we do and I am honored to lead our brand marketing to connect with them through multiple touch points in the evolving media landscape.” 

Mangold joined Bazooka Candy in late 2011 as an associate brand manager. She has held various roles in brand marketing, international, innovation and e-commerce, culminating in her most recent role of senior director of innovation and ecommerce marketing. She led marketing for Japan, helping to establish it as one of the company’s top international markets and developed many of the organization’s successful new products.

In her new role, she leads a cross-functional team in all aspects of the company’s ecommerce initiatives, as well as innovation strategy for the entire Bazooka Candy portfolio. 

Prior to joining the company, Mangold worked alongside the chief marketing officer and director of communications to rebuild the The New York Cosmos brand. Prior to The New York Cosmos, she worked in marketing roles at integrated advertising agency, Digitas and Digitas Health.

“I am thrilled and humbled by the new role and looking forward to partnering further with the leadership team to drive our continued success,” notes Mangold. “We have great teams doing some fantastic work to build out our future product and e-commerce presence. I couldn’t be more proud of what we have already accomplished as well as what’s to come.”