Seattle — Singer-songwriter, Grammy-winner and humanitarian Shakira has invested in Wild Things Snacks, LLC’s SkinnyDipped brand, the snack company reports.
The SkinnyDipped line includes almonds and recently launched cashews covered in coatings such as dark chocolate cocoa, Lemon Bliss and Super Dark + Sea Salt.
“We are incredibly excited and grateful to have cultivated this relationship with Shakira, whose dedication to the nutrition and health of women and children around the world is well-documented and incredibly respected,” says SkinnyDipped CEO Breezy Griffith, who founded the company with her mom Val. “We have the utmost respect for her as a performer and a philanthropist, and are honored that she values our products and the work we are doing as much as our team does. This investment will support our mission and allow us the ability to make ethically-sourced, nutritious and delicious snacks accessible to more people.”
The company reports its founders and newest investor share a similar ethos of empowering female leaders and making positive social impacts. In addition to her music career, Shakira is a dedicated activist, UNICEF Goodwill Ambassador and a member of the 2011 President’s Advisory Commission on Educational Excellence for Hispanics. She also started the Barefoot Foundation, a non-profit devoted to ensuring access to quality education for every child, according to the company.
“I was hooked on SkinnyDipped almonds and chocolate (two of my favorite things, but with less sugar!) from the moment I tried them, but when I learned about the brand’s mission and that it was founded by a mother and daughter duo, I was sold,” says Shakira. “Val and Breezy are true role models for other young entrepreneurs, and have made a product that is unique and socially conscious. Female leadership and social impact are things I’m increasingly passionate about, so investing in a brand whose values I believe in on top of loving the product made perfect sense.”