Skippy Peanut Butter Brand Returns to Canada With Snack Launches


Austin, MN — After a seven-year hiatus, Hormel Foods Corp.’s Skippy peanut butter brand is returning to the Canadian consumer market. The brand will arrive at Canadian retailers in the form of five new, peanut butter-inspired snack products.

“It’s an exciting day for peanut butter lovers throughout Canada,” says Shawn Levy, country manager of Canada for Hormel Foods. “The return of the Skippy brand is a big win for Canadian consumers as we reacquaint the country with the familiar and comforting flavor of Skippy peanut butter.”

Hormel, which acquired the brand in 2013, is roll initiating the rollout with Skippy Crispy Thin Potato Cookies. Addidional products are expected to launched in Canada in the future.

“We are just getting started,” says Bonita Wong, senior brand manager at Hormel Foods. “We expect these new Skippy snack products to make a splash in the Canadian market, and we have many more exciting ideas in store for the future that are sure to be a hit with consumers.”