Skittles Highlights Groups Within LGBTQ+ Community For Pride Month


Newark, NJ — Mars Wrigley is kicking off its annual Pride celebration by spotlighting the many interests, talents and hobbies within the LGBTQ+ community through its Skittles brand. Whether it’s a passion for pickleball, or yearning for yoga, the brand is amplifying the importance of finding your community.

The brand has partnered with the community-building platform, Meetup, to create the “Skittles LGBTQ+ Directory, powered by Meetup.” The directory consists of a wide range of LGBTQ+ groups, events, resources and more to help future friends across the country find their community.

Mars has also released its Skittles annual limited-edition 2024 Pride pack, designed in partnership with female & minority-owned production company, NERD Productions and its LGBTQ+ artists. For the fifth year in a row, Skittles will donate $1 per every Pride pack sold (up to $100,000) to GLAAD in support of its ongoing efforts to work through media to increase visibility for the LGBTQ+ community. The pack release will be followed by a year of celebrations of local groups and communities that help fans “See the Rainbow,” the company says.

“We know the LGBTQ+ community is one that is comprised of strong, dynamic individuals with a wide array of interests and passions,” says Gabrielle Wesley, CMO, Mars Wrigley North America. “Our Skittles Pride pack and community celebrations are intended to inspire moments of everyday happiness by celebrating the LGBTQ+ community in a way that lets all unique colors shine.”

Designed with the colors of Skittles’ signature rainbow and with inspiration from inclusive Pride flags, the Pride pack features symbols of community, friendship, and several micro-LGBTQ+ communities as part of Skittles’ full year program.

As a show of on-going support for the LGBTQ+ community beyond June, Skittles is sponsoring five local LGBTQ+ communities across the U.S. to help shine a light on their organizations, members, and how being a part of the community has helped them “See The Rainbow.”

The five groups are:

  • The Queer Big Apple Corps: New York City’s premiere symphonic and marching band that provides adults within the LGBTQ+ community and allies with a supportive and friendly environment for musical and artistic expression.
  • Reeling Film Festival: The Chicago LGBTQ+ International Film Festival recognizes the important contributions that LGBTQ+ filmmakers have made to society, shines a light on the community’s struggles, and uplifts the community’s history.
  • Urban Bird Collective: Birdwatchers and stewards of nature, the Minneapolis-based group creates safe spaces that center BIPOC and LGBTQ+ communities to enjoy the natural environment while building birdwatching skills.
  • Bay Area Derby: An LGBTQ+ friendly Bay Area derby league whose mission includes providing inclusive amateur athletic entertainment and competitive roller derby at all levels.
  • Las Vegas Gaymers: Las Vegas’ premiere gaming group that focuses on providing a safe community for queer and LGBTQ+ gamers.

GLAAD and Skittles are also coming together for a Pride Month Donor Matching Campaign, where GLAAD donors can receive a limited-edition hip pack featuring the signature 2024 Skittles Pride pack design. Skittles will match all donations up to $25,000 — the first 500 donors to make a matched gift of $75 or more to the matching campaign will receive the hip pack filled with Skittles and patches to personalize their hip pack.

“2024 is our fifth year partnering with Skittles, and we are thrilled by their unwavering support of the LGBTQ community,” says Raymond Dooley, VP of marketing at GLAAD. “Here at GLAAD, we are proud to help the brand create connections for everyone this Pride, and always.”