Newark, NJ — To support the LGBTQ+ community and help celebrate Pride month in June, Mars, Inc. has unveiled its limited-edition 2023 Skittles Pride packs.
The packs will swap the brand’s signature rainbow for original designs by artists within the LGBTQ+ community and $1 from each pack sold will go to GLAAD in support of the organization’s ongoing efforts to work through media to support and increase visibility for the LGBTQ+ community, according to the company.
In addition to Pride-inspired packaging, the packs include a QR code that takes consumers to SKITTLES.com/PRIDE where they can hear the artists share more about the importance of LGBTQ+ stories to create community and increase visibility.
“As part of Mars Wrigley’s commitment to inspire moments of everyday happiness, Skittles is honored to once again celebrate, uplift and provide visibility to the LGBTQ+ community,” says Gabrielle Wesley, CMO Mars Wrigley North America. “This year, our artist partners are using their pack designs to tell stories of LGBTQ+ experiences — stories that have the power to create community, reveal identity and generate empathy.”
The packs will be available to purchase in a four-ounce share size and 15.6-ounce standup pouches.