Arlington, VA — Americans eat 112 million pounds of snacks on Super Bowl Sunday, according to SNAC International (SNAC). Snack food sales jumped 10.5 percent to $616 million during Super Bowl Week 2022, based on new data from IRI, commissioned by SNAC. The trade association for the snack industry, representing more than 400 companies worldwide, reports the biggest sales increases by sector for the week are tortilla chips, potato chips, pretzels, cheese snacks and refrigerated dips.
“The week before the Super Bowl continues to be the ‘Black Friday’ of the snack industry,” says Christine Cochran, president and CEO of SNAC. “In addition to what’s happening on the field, party throwers and game watchers prove that your snack game is just as important as the actual football game.”
The snacking stats, provided by IRI, compared 2022 shopping stats from Super Bowl week to the prior week. It shows a significant increase in the following snack sectors:
- Tortilla Chips: 22%
- Potato Chips: 10.1%
- Pretzels: 6.8%
- Cheese Snacks 6.7% (Made it into the top 4 for the first time)
- Refrigerated Dips: 32.6%
One interesting note is that the 2022 Super Bowl was the first one since 2010 that saw an increase in viewership.