Snickers Line Expanded With Peanut Brownie Variety

SNICKERS® has unveiled the brand’s biggest innovation to date, combining two beloved treats – SNICKERS bars and brownies – to create SNICKERS® Peanut Brownie. The new SNICKERS Peanut Brownie features two individual squares, coated in the classic SNICKERS chocolate, with a luscious layer of caramel and a chewy peanut-brownie filling. (PRNewsfoto/Mars, Incorporated)

Newark, NJ — Mars Wrigley Confectionery U.S., LLC is introducing Snickers Peanut Brownie, two milk chocolate squares with a layer of caramel and a chewy peanut-brownie filling, according to the candymaker.

The bars will launch in January 2021, but consumers can visit for the chance to claim one of 1,000 boxes that will be available before the product hits the market, according to Mars Wrigley. The candymaker will open the contest on July 16, and availability is on a first come, first serve basis.

“Snickers and brownies are two of America’s favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?” says Josh Olken, brand director. “We’re excited to release our exclusive first batch of Snickers Peanut Brownie for our biggest fans to taste. It’s sure to be a delicious treat that brings the ultimate satisfaction.”