Hackettstown, NJ — During Super Bowl LI, Mars Chocolate North America will promote its Snickers brand with the sporting event’s first live broadcast TV commercial, the company reports.
Running during the first commercial break of the third quarter, the spot will feature Star Wars actor Adam Driver and a trailer for the ad can be seen on Snickers’ YouTube page.
In addition, the company is hosting a 36-hour live stream event featuring a variety of content themes, and celebrity and social influencer appearances, Mars reports. The stream, which goes live February 2 at noon (EST), will be available at snickerslive.com as well as the brand’s Facebook page.
“Every year we challenge ourselves to find new ways to satisfy our fans hunger for entertainment by delivering something new and breakthrough, and there is no better way than being the first to have a Super Bowl live ad,” says Allison Miazga-Bedrick, brand director. “But the actual ad is only part of the equation — we’re also going to support our 30-second live ad with more than 30 hours of original content that we’ll stream live leading up to the Super Bowl.”
