Snyder’s Celebrates Oktoberfest With New Pretzel Piece Flavor, Giveaway  


Hanover, PA — Inspired by Oktoberfest, Campbell Soup Co. has released a limited-edition flavor of Snyder’s of Hanover Pretzel Pieces: Snyderfest Beer Cheese. 

To celebrate, the company is also unveiling the Snyderfest Pretzelhosen, custom-made, authentic leather lederhosen featuring a tap and keg that is engineered to dispense the new pretzel pieces. 

Customers can enter for the chance to win a pair of their own through September 27.

Oktoberfest is a German celebration traditionally surrounding beer. According to a recent survey by The Harris Poll, 76 percent of Americans find pretzels to be an important part of the culture surrounding Oktoberfest.

“At Snyder’s of Hanover, we believe the best way to Oktoberfest is to prost with pretzels. That’s why we’re proud to announce our first-ever Snyderfest Beer Cheese Pretzel Pieces, the ultimate Oktoberfest pretzels,” says Janda Lukin, CMO, Campbell Snacks. “Of course, the ultimate Oktoberfest pretzels need to be served in the most prost-worthy way. In true Snyder’s of Hanover style, we created one epic innovation that gives fans the opportunity to have their pretzels on demand, look festive while snacking, and keep a hand free for their beer stein.”

The pieces are available in 10-ounce bags and carry an SRP of $4.79.