Social Media Feedback Pushes Hostess To Relaunch Suzy Q’s

Box of Suzy Q's.|Unwrapped Suzy Q's

Kansas City, MO — Following an outpouring of social media messages, Hostess Brands LLC is relaunching Suzy Q’s snack cakes with a new recipe, the company reports. Box of Suzy Q's.

More closely resembling the original 1961 product in taste and design, the revamped snacks now have 50 percent more crème and cake, and feature rounded edges to match the original cake’s shape, according to Hostess.

“Suzy Q’s fans are among our most passionate consumers, and they have spoken loud and clear,” says Burke Raine, Hostess’ chief marketing officer. “We heard their feedback on social media and through our consumer affairs group, and have responded with an even better snack cake that measures up to their expectations.”

Revamped Suzy Q’s come in six-ct boxes with a SRP of $3.99 and ship six per case. The snack cakes are also available in single-serve packs with a SRP of $1.99, which ship 36 units per case.