Dallas — In Rudolph Foods Co., Inc.’s annual truck driver appreciation week campaign, its Southern Recipe brand will support St. Christopher Truckers Relief Fund (SCF) with a $7,500 donation. Truck driver appreciation week is September 11 to 17.
Rudolph Foods has been bringing awareness to the truck driving community for more than a decade. Further amplifying SCF’s work and advocacy for truck drivers, consumers can enter the “What’s In My Truck” giveaway to win weekly prize packs by following along on Southern Recipe social media pages.
The prize packages all feature food and non-food items that can be found in the cab of a truck with items carefully selected from actual truck drivers. In doing so, the company hopes to bring the community closer to the people behind the wheel, and truck drivers closer to Southern Recipe brand’s consumers.
“There’s not a day that goes by that we take our truck drivers for granted. In the midst of a challenging time for many industries, they’re still moving forward and keeping our grocery stores stocked,” shares Mark Singleton, vice-president of sales and marketing at Southern Recipe and Rudolph Foods. “We’ve been celebrating these important road heroes for more than a decade now, with the help of our incredible charity partner: St. Christopher Truckers Relief Fund. These men and women literally help fuel our families with food and comfort.”
“It’s important to us to support our road warriors and let them know that they’re not alone when they’re out on the road,” says Shannon Currier, director of philanthropy at St. Christopher Truckers Relief Fund. “We love partnering with brands like Southern Recipe who help us educate consumers about this important segment of the workforce. This year’s cause campaign is a great way to help everyone know just a little more about truckers’ daily struggles and passion for the profession, too.”