Specialty Food Association Cancels 2021 Winter Fancy Food Show; Virtual Event Scheduled

New York — The Specialty Food Association (SFA) has canceled the 46th annual Winter Fancy Food Show scheduled for January 17 to 19, 2021 at the Moscone Convention Center in San Francisco. In addition to the current closure of the Moscone Center for scheduled events, the cancellation is being “driven by the global response to the COVID-19 pandemic, ongoing travel restrictions and general safety for all participants.” 

Separately, the association is scheduling a virtual Specialty Food LIVE! event for January 19 to 22.  

“While we are disappointed that the Winter Fancy Food Show has been cancelled, we’re excited about our new series of virtual events, Specialty Food LIVE! Our initial launch this past September generated significant positive feedback. With more than 11,0000 connections between buyers and makers, and buyer demand to extend the event by an extra day, we are confident that we can continue to build on that success and deliver more opportunities for our members to grow their business in January,” says Bill Lynch, interim president, SFA.  

The virtual event is being described as an “all-inclusive digital marketplace where members and buyers can conduct business and continue to put specialty food on store shelves, safely and economically.” It will include new educational programs, virtual networking events, and a Virtual Product Tasting Experience. This element allows buyers to sample pre-delivered specialty food products while listening to makers describe them, the association explains.