Starburst All Pink Packs Hit Retail

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Chicago — Limited edition packs of Starburst, promoted as All Pink, hold only individually wrapped strawberry pieces of the chewy candy brand from Wm. Wrigley Jr., Co.

“While everyone has a favorite flavor or color of Starburst, pink has always risen to the top for our fans,” according to Matt Montei, senior director of confections at Wrigley.“From memes about relationships to sharing photos of excitement when getting a pink Starburst, over half of all references to Starburst on social media are about pink Starburst. So we knew it was time to give our fans more pink Starburst than ever before.”

The product will be available in select retailers nationwide in April and comes in 14-ounce laydown bags with a SRP of $3.19, 2.07-ounce stick packs with a SRP of 99 cents and 41-ounce reclosable standup pouches.